Wisconsin Specialty License Plates
Wisconsin specialty license plates let you show support for organizations, causes, colleges, and teams while contributing to important programs. When you purchase a specialty plate, part of your annual fee goes directly to the organization or cause it represents, helping fund scholarships, research, veteran programs, and community initiatives throughout Wisconsin.
How Specialty Plates Work
Specialty plates function like regular plates but feature unique designs representing specific organizations, causes, or institutions. You pay an additional annual fee beyond standard registration, and a portion supports the represented organization. Processing typically takes 2–4 weeks. You’ll need standard registration documents, current Wisconsin insurance, and a valid driver’s license.
Complete Specialty Plate Options and Fees
| Plate Category | Examples | Annual Fee | Requirements |
|---|---|---|---|
| Educational | UW–Madison, UW–Milwaukee, Marquette, Technical Colleges | $25–40 | Open to all supporters |
| Charitable Causes | Breast Cancer Awareness, Conservation, Children’s Trust, Organ Donation | $25–35 | Available to all drivers |
| Military/Veteran | Veteran, Disabled Veteran, Purple Heart, Branch-specific | $0 | DD-214 / service or medical documentation |
| Professional Service | Firefighter, EMS, Law Enforcement | $25–30 | Active certification/employment |
| Sports/Recreation | Packers, Brewers, Badgers, Fishing/Conservation | $25–35 | Open to all fans/supporters |
Educational Institution Plates
UW–Madison plates (red/white, Badger logo) ~$35/yr; UW–Milwaukee plates ~$30/yr; Marquette plates ~$40/yr; Technical College plates ~$25/yr. Open to anyone—no alumni status required—to show school pride.
Charitable Cause Plates
Raise awareness and fund programs: Breast Cancer Awareness (~$35/yr), Environmental Conservation (~$30/yr), Children’s Trust Fund (~$25/yr), Organ Donation (~$25/yr). Portions support research, prevention, and assistance initiatives.
Military and Veteran Plates
Recognition plates for service members include Veteran, Disabled Veteran, Purple Heart, and branch-specific options. Many carry no additional annual fee beyond standard registration. Documentation such as DD-214 and, if applicable, VA disability certification is required. Some benefits may accompany these plates.
Professional Service Plates
Honor public safety professionals: Firefighter (~$25/yr), EMS (~$25/yr), Law Enforcement (~$30/yr). Active certification or employment verification is typically required.
Sports & Recreation Plates
Celebrate Wisconsin sports and outdoors: Green Bay Packers and Milwaukee Brewers (~$35/yr), Wisconsin Badgers (~$30/yr), plus fishing and conservation themes (~$25/yr).
Personalization Options
Most specialty plates can be personalized for an additional $15/yr (7 characters for cars, 6 for motorcycles), subject to DMV approval. Personalized specialty plates typically take 6–8 weeks due to review and production.
Application Process
- Choose a design (online gallery or DMV service center).
- Gather documentation (e.g., military, professional, or membership proof if required).
- Apply online (fastest), by mail, or in person; pay applicable fees.
- Allow 2–4 weeks for most plates to be produced and mailed.
Benefits and Impact
Specialty plates provide distinctive designs and ongoing financial support to Wisconsin programs, contributing millions over time to scholarships, research, veteran services, conservation, and community initiatives.
Renewal and Maintenance
Specialty plates renew annually with the additional specialty fee. Some plates require continued eligibility verification (e.g., professional or military). Transfers between vehicles are often permitted with proper paperwork and fees.
Getting Started
Explore available designs, check eligibility, and begin your application on the Wisconsin DMV website, or visit a service center for assistance. Questions? Call 608-266-2353. Choose a plate that reflects your values and make a positive impact with every mile.